Premium SMS, A Revenue Generating Business in Telecommunications Value Added Services

What is Premium SMS?

It is the entertainment or informative messages delivered by service providers to mobile phones. Such SMS cost a particular amount as service charge. Premium short messages are used to provide digital content like financial information, news alerts, ring tones and logos. The first premium text message through SMS was the paid downloadable ring tones. In its initial days only Nokia mobile phones could the feature to accept such ring tones. But developments in technology have improved the telecommunication medium. Now all branded phones accept premium rate SMS.

Value added Services using SMS

These are the services offering differentiation and the skill for mobile operators to bill a premium price. Value added services are not like basic services as it adds value to the total service offering. These services stimulate the incremental demand for basic services. Telecommunications value added services include non voice sophisticated messaging services like MMS, SMS, UM, MIM and other wireless data services rooted on wireless data bearer devices like GPRS, WLAN, WAP, 1xRTT  etc. Mobile value added services also comprises voice based services like WDA and PTT.

Scenario of Value Added SMS

Value added SMS is used to bring ease and comfort while using mobile phone applications. In early days, people were not able to download ring tones from any source. But now any one can download ring tones and other needed information from related source via premium SMS. Significant scenarios using value added SMS include P2P (person to person SMS), P2A and A2P (person to application and application to person), to download ring tones and caller back tones, download games, other upcoming services like mCommerce and mRadio. Examples for SMS value added services include;

Horoscope and physical lines Voting lines for competition shows or television shows Weather services Chat and dating services Corporate applications and exam result hot lines Fax back and ring tone services

Potential revenue via premium SMS

SMS in these days is not used only to send entertaining text messages. It is also used to deliver informative, technical and value added services. This SMS strategy yields outstanding revenue as it charges particular amount for the message sending. SMS value added services works more efficiently in UAE. The premium SMS business in UAE is a flourishing and throbbing corporate industry. If you are the beginner in your field, take advantage of premium SMS. It works honestly and effectively than any other marketing techniques.